AICC Member 3D Systems buys LA firm in sweet deal

September 11, 2013

colanews@scbiznews.com  — Published Sept. 11, 2013

Rock Hill-headquartered 3D Systems said Tuesday that it has acquired The Sugar Lab, a Los Angeles start-up micro-design firm dedicated to printing customized, multi-dimensional, edible confections in real sugar.

Terms of the transaction were not disclosed.

sugar-lab-3d-printed-sugar-1The Sugar Lab adopted 3D Systems’ Color Jet Printing technology to print on a sugar bed using different flavored edible binders that meet all food safety requirements.

3D Systems plans to integrate Sugar Lab’s three-dimensional printing technique into its professional and consumer content-to-print platforms as well as the ability to 3D print indulgences at home.

“The overlap of technology, food and art is so rich, and the potential for customization and innovation is limitless,” said Liz von Hasseln, co-founder of the Sugar Lab.

Existing commercial applications for printable sugar include complex sculptural cakes for weddings and customizable confections for bake shops and restaurants.

“We see our technology quickly evolving into a variety of flavors and foods, powered by real food printers for professionals and consumers alike and we could not think of a more qualified partner than 3D Systems to help make that a reality,” said von Hasseln, who founded the company with her husband, Kyle.

The acquisition will accelerate 3D’s ability to bring edible three-dimensional “printables to the masses while empowering chefs, restaurateurs and confectioners with never before explored digital creation tools for food,” said Avi Reichental, president and CEO of 3D Systems.

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